The He-Man Effect: How American Toymakers Sold You Your Childhood
Brian “Box” Brown (First Second)
Ignatz Award winner Brown returns with another cultural history told via wry comics, this time taking on the wave of nostalgia for the 1980s, when Reagan-era deregulation opened up marketing to minors, and TV shows scripted to sell ushered in childhood-as-consumerism along with GI Joe and My Little Ponies. Get the kids out to run around and read up.
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